Design & Research leader building B2B & B2C products and high performing teams for over 20 years.

I’ve served as a VP-level leader for Vimeo, Shutterstock, ezCater, and The Knot to bring products to life for millions of users and generate hundreds of millions in revenue through design, UX research, and product experience strategy.

Proven experience leading orgs through major inflection points like pivots from B2C to B2B products, company acquisitions, and IPOs.

I’ve transformed Design & Research functions into strategic drivers of innovation and growth, evolved legacy products into engaging new customer experiences, and helped transform products with AI.

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Leadership & Work

ezCater: Adding millions in GMV by improving search & ordering UX

VP, Product Design & Research • Product Leadership

Launched a series of search and ordering improvements that transformed ezCater’s legacy marketplace into an efficient way for customers to find the right caterer, compare menu options, and place large-scale food orders.

Used historical order data and ML to provide food order recommendations that guide customers to the most reliable options aligned with their overall cuisine, dietary, and food cost preferences.

  • Delivered ~$40M in annualized GMV impact by aligning UX strategy and product experience improvements with company scorecard metrics.

  • Launched a new search monetization model that improved CTR & CVR by ~10% by providing higher relevancy in the search experience.

ezCater: Increasing order volume with a new Slack app integration

VP, Product Design & Research • Product Leadership

Launched ezCater’s ordering experiences natively within workplace apps like Slack to establish ezCater as a workplace staple and move beyond a destination marketplace. Slack was first in a series of ordering experiences embedded directly within office apps like MS Teams, Google, and Robin.

  • Developed and led new product strategy for capturing larger share of corporate wallet via embedded ordering experiences.

  • Delivered 47% increase (user bookings) and 63% increase (company bookings) in the first 60 days (over existing native app and web experience).

  • 60-day increase in post-meal order reviews with majority of their orders now being reviewed natively in Slack.

Vimeo: Driving enterprise growth with Vimeo Events live streaming

VP, UX & Design • UX Research

Launched Vimeo Events, a new live streaming platform that enables broadcasters a simplified way to produce and promote virtual events and “go live” within a browser-based, studio-quality streaming package.

  • Achieved 138% growth in total enterprise viewers active on the Vimeo platform.

  • Grew to 250K active teams and ~1M active team members using Vimeo’s enterprise video tools.

  • Increased annual live stream retention 10% and CSAT 18%.

  • Enterprise team usage helped grow revenue to $100M+ in ARR.

Vimeo: Doubling retention and LTV for Vimeo’s AI video editor

VP, UX & Design • UX Research

Re-launched Vimeo Create (an AI-based video editor) with a complete UX overhaul designed to be accessible for the majority of corporate users, not highly proficient video editing professionals. Integrated Create functionality throughout the Vimeo suite to enable simplified video editing within Vimeo’s other products.

  • Improved UX yielded 120% increase in Vimeo Create retention rates.

  • Increased overall LTV 112% for Vimeo Create paid customers.

  • Helped increase Vimeo’s overall enterprise team usage and contribute to over $100M+ in annual recurring revenue.

The Knot: Retaining more couples with the Ultimate Wedding Planner

VP, UX & Design • UX Research

Led product design and UX research for The Knot's suite of planning tools, guest services, and vendor marketplace used by millions of couples annually to navigate the journey from engagement to wedding day.

  • Customer experience increased engaged couples’ retention 50% and NPS ~15-20% across The Knot’s suite of planning / marketplace products.

  • The Knot iOS app achieved 4.7 star App Store rating (160,000 reviews). Consistently named best app in its category.

  • Increased marketplace LTV through planning recommendations and personalized shopping experiences.

Shutterstock: From powering the world’s storytellers to successful IPO

Head of UX & Design • UX Research

Led Product Design and UX Research for Shutterstock, a two-sided creative marketplace and leading provider of digital asset licensing operating globally in more than 125 countries and serving more than 20 languages.

  • Delivered product experiences that helped drive the company from $100M to over $440M in annual revenue and led to a successful NYSE IPO in 2012 (SSTK).

  • Scaled customer base to more than 1.5M active paid subscribers (via Shutterstock, Offset, Bigstock, PremiumBeat).

  • Built and led a 38-person global design, UX research, and brand team during a period of high company growth and expansion.

Offset by Shutterstock: Launching a zero-to-one product to deliver millions in revenue

Head of UX & Design • UX Research

Launched Offset, a newly curated collection of premium imagery from top artists and visual storytellers that completely reshaped how creative professionals discover and license high-quality images.

  • Offset delivered $10M+ in ARR for Shutterstock and redefined the industry standard for stock photography pricing and licensing terms.

  • Offset secured master service agreements (MSAs) with the world’s top 5 advertising agencies to support their needs for global creative campaigns and exclusive image rights.